At CW Creative, we take immense pride in helping businesses connect deeply with their audience. One of our latest projects, a refreshed website focusing on improved search engine optimization for Sherry Rhynard, Integrative Life Coach, currently living in Mexico but serving Vermont, showcases our commitment to turning visions into reality.

The Vision for Sherry Rhynard:

Sherry Rhynard founded her business on creating positive change from the inside out with an emphasis on enabling others to reconnect, realign and step into who they are meant to be. The goal for Sherry Rhynard’s website update was the same - to refresh an existing site through a modernized design that reflects the evolutions of Sherry’s business, adapts to shifts in her industry, and increases accessibility and visibility for clients. To bring this vision to life, we prioritized search engine optimization (SEO), maintaining an optimized blog, and infusing the site with warmth that reflects Sherry’s brand and personality.

Search Engine Optimization: Rising to the Top with ContentWorksVT

One of the most impactful updates to Sherry Rhynard’s website was enhancing visibility through search engine optimization (SEO). We began by collaborating with ContentWorksVT, whose thorough audit of SherryRhynard.com helped uncover opportunities to improve how clients found the website.

The audit services from ContentWorksVT included:

• Technical SEO: site speed, mobile responsiveness, indexing, site structure, etc.
• On-Page SEO: keyword usage, meta data, content hierarchy, and user experience
• Internal Linking: identifying opportunities to strengthen internal navigation
• Backlink Profile: assessing authority and opportunities for link-building
• Analytics & Visibility: identifying underperforming pages and keyword gaps

With this data in hand, ContentWorksVT provided us with practical next steps including:

• Updating meta titles and descriptions using recommended keywords
• Expanding page content to include target keywords,
• Adding internal links between blog posts and services pages and an external link to Sherry’s recent profile on Psychology Today
• Continued SEO blog writing (supported by ContentWorksVT)

Integrating these changes moved SherryRhynard.com into the modern era to increase flow of traffic for clients searching for services online.

Website Highlight: A Blog for Making Positive Change

SEO-optimized blogs are one of the most effective tools for boosting organic website traffic. By delivering valuable, relevant information utilizing targeted keywords, blogs improve search rankings and build trust and engagement with audiences. To support Sherry’s SEO strategy, ContentWorksVT developed a list of topic recommendations and will continue to support SEO blog writing as Sherry’s business grows.

Testimonial: Going Beyond Expectations

We’ve had the great privilege of working with Sherry Rhynard through many stages of her business growth, and this latest collaboration with her and ContentWorksVT was no exception to our history of creating positive change together. Of course, the most rewarding feedback comes directly from our clients, and Sherry’s words say it best:

“Truthfully, I didn't know what to expect, but I must say that you exceeded my expectations. The website is prettier and warmer. I like the overall and detailed design and layout. The copy reads and looks bolder. The change in testimonial format is far superior."

Ready to Optimize Your Website?

At CW Creative, we understand that every business has its own unique story, and we're here to help you tell it. Just as we did for Sherry Rhynard, we’re committed to delivering custom website design that aligns with your vision. Whether you're in Vermont or beyond, let’s chat about how we can bring your brand to life. Contact us today to get started on your next project!