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Introducing Pantone's 2023 Color of the Year - Viva Magenta!

Pantone Color of the Year Viva Magenta

Every year, Pantone names a color of the year and we're pleased to see the color for 2023 is Viva Magenta (PANTONE 18-1750), a vibrant color described by Pantone as a "crimson red tone that presents a balance between warm and cool." The color promotes joy, optimism, and change and represents our inner-strength. Viva Magenta is a powerful color meant to stand out! Contact one of our expert designers to get started incorporating Viva Magenta into your marketing and materials this year.

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