Every year, Pantone names a color of the year and we're pleased to see the color for 2023 is Viva Magenta (PANTONE 18-1750), a vibrant color described by Pantone as a "crimson red tone that presents a balance between warm and cool." The color promotes joy, optimism, and change and represents our inner-strength. Viva Magenta is a powerful color meant to stand out! Contact one of our expert designers to get started incorporating Viva Magenta into your marketing and materials this year.