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Website trends we're looking forward to

Like fashion, design trends change with the times. When we take what we learn each year about how people interact with what we design and combine that information with the aesthetic choices of the season, we find new trends to follow in our website design. Here are just a few of the best trends we've seen so far and hope to see more of this year.

Get ready for November with political marketing

The election is right around the corner and, if you're thinking about running, now is the time to order promotional materials to have ready for the November election. To help you narrow down what will best serve you, here are our favorite voter-friendly promotional products of 2022.

Debunking Direct Mail Myths

We discuss a lot on this blog the value of direct mail but let's talk about some common misconceptions made about direct mail and correct them.

Using print marketing to earn repeat customers

Repeat customers can be a boon for your business - repeat customers are loyal customers who act as their own form of marketing by sharing your business to their family, friends, coworkers, and clients. Repeat customers increase your profit, your connection to the community, and respond well to direct marketing. Here are out top four ways to help you earn more repeat customers using print marketing.

4 Benefits of Promotional Calendars

Promotional calendars don’t typically make it onto lists of the top marketing products, but they probably should. Promotional calendars have many benefits – some obvious and some hidden. Here are our top reasons to make promotional calendars part of your marketing plan.

5 ways to generate more response to your marketing

Marketing can sometimes feel like shouting into the abyss - is anyone out there? Is anyone listening? But you don't have to waste your time, effort, and money on marketing that doesn't see a response. Here are our top tips for ensuring your marketing efforts are worth the work.

Modern Employee Appreciation

A common mistake made by management, especially as workers return to work, is not showing appreciation for their employees or using the wrong methods to show gratitude. Despite how easy can be, pizza parties are not always the right employee appreciation gesture. A better was to show gratitude is to make your employees feel appreciated, and here are our top ways to do that.

5 Marketing Pieces Every Business Needs

In an ideal world, we would all have an unlimited budget with which to purchase every marketing product of our dreams. The reality is, however, that marketing budgets are finite and must be used efficiently. We've put together a list of what we consider the essential marketing pieces every business needs to help you get the most of your marketing dollars.

How to decrease turnover at your small business

Finding and keeping great employees is essential for every business but is easier said than done. How does a small business stay competitive in today’s labor market and keep employees engaged? Here are our favorite tips on decreasing turnover and maintaining a happy workforce.

4 common direct mail mistakes (and how you can avoid them)

We’ve talked many times on this blog about how direct mail can benefit you and your business, but let’s talk now about some of the common mistakes we see in direct mailing and how you can avoid them.

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