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Spring cleaning season is fast approaching but a spring clean isn’t truly clean if the products you use to clean are not clean.
Newsletters both printed and digital can be powerful marketing tools when you used correctly. They can also get lost in both physical and electronic clutter if they aren't engaging enough. Here's a list of our favorite tips to help you make the most of your newsletter.
QR codes have been around for a while, but only recently have they been recognized for their full potential. The recent uptick in the use of dynamic QR codes in place of static QR codes has taken these handy tools to the next level. Here are our top reasons to get started using dynamic QR codes in your marketing today.
The behind the most eye-catching, attention-drawing ad campaigns is always a great graphic designer. Good graphic design means good marketing. People are more likely to be draw to beautiful artwork, aesthetically pleasing color palettes, perfectly chosen images. Graphic designers take your ideas and make them into all those things to make your marketing work for you and your business. It might be tempting to reduce costs by attempting your own design work, but a good graphic designer pays for itself in marketing outcomes. Here are just a few reasons to rely on a graphic designer.
Loyal fans of your business don’t appear overnight, instead they’re formed through nurturing relationships and creating incentives. Here are our top ways to foster these kinds of relationships with local influencers.
Even now, in a seemingly digital age, business cards are a necessary marketing and networking tool. Business cards provide an easy way to communication the most important information about you and your business quickly. But business cards are small – just 3.5x2” – so space is at a premium. What should you include on your business card? Here is our list of essentials.
There's always room to improve as a leader, whether you're just stepping into management for the first time or you've been managing for many years. Constantly striving to improve is one of the marks of good leadership. Here are 7 questions you can ask yourself when trying to grow as a leader.
If you do any type of graphic design, you may have seen the terms “CMYK” and “RGB.” Some design programs have a default set, but many design programs ask you to choose one of these modes every time you start a new design and that may leave you wondering: what do these terms stand for, what is the difference between them and does it make a difference? Let’s go ahead and address these acronyms and answer some frequently asked questions about them.
Customers respond when inspired. People like to see a story around a product so they can envision it in their own lives. Catalogs that read like magazines provide exactly that kind of inspiration and studies show that consumers enjoy and engage more with those types of catalogs. In fact, consumers on average spend 15.5 looking through catalogs and will often hold onto them for several weeks. Catalogs are a great way to harness the power of direct mail and maintain the attention of your customers. Here are some of our favorite ways to make the most out of catalogs.
Hashtags and TikTok videos are not the only future of marketing and younger generations are not abandoning print. In fact, the millennial response to print may surprise you.
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