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Cash Flow and Marketing: What You Need to Know

Cash flow, for your business, is so much more than “money in versus money out”; it’s got all to do with the different parts of your business and how they…


4 Reasons Businesses Should Send Holiday Cards

Hot cocoa, ugly sweaters, glittering lights - the winter holiday season is nearly upon us! Now is the time to order your holiday cards to send out to friends,…


Ways to Protect Your Brand in the Real-Time Information Age

A brand is more than the logo you leave at the top of your website. It’s also bigger than any one product or service. Your brand is the sum total of all…


Why You Should Try to Incorporate the Holidays Into Your Marketing Efforts

Today it seems everybody is weaving the holiday spirit into their marketing campaigns, and I am sure you have noticed. While you may think this is little…


Bullies, Burgers, and Buzz

Whopper Juniors and bullying are hardly two things that your mind would stack next to each other. But Burger king has ensured that you do, thanks to a…


Boosting Customer Engagement with Fall-Themed Promotions

Fall can be a beautiful time of the year with falling gold colored leaves, cooler weather, family gatherings, and pumpkin flavored treats. It’s a memorable…


What Your Customers Are Worth

Many businesses are yet to fully understand what the value of a customer is. The questions seems easy enough (What profit does each customer bring each…


Understanding Intent vs Impact in the World of Marketing

It is important to understand your audience and how their preferences can widen the gap between “intent” and “impact” in your marketing campaigns. Intent…


Why Your Marketing Should Be Actionable Above All Else

A common mistake that even the best marketers commit is creating marketing collateral that is far too complex for any practical purposes. Usually, when…

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Why Establishing Your Brand as an Authority is a Top Goal

With every marketing campaign you launch there are basically two things you are trying to accomplish. The first one is pretty clear off the bat: you want…

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