CW Print + Design is now CW Creative! Learn More

Blog

7 Key Messages Your Packaging Says About Your Brand

The packaging of your product is far more than a mere container. It serves as a powerful communication tool, speaking volumes about your brand and the principles it upholds. Unlock 7 crucial factors to consider when designing the packaging of your product.

From Pixels to Paper: Mastering the Art of Social Media and Print Integration

Explore five effective ways to harness the synergy between social media and print marketing, enabling you to maximize engagement, boost your return on investment (ROI), and take your marketing efforts to new heights.

Strategies for Maximizing Your Existing Resources in Times of Paper Scarcity

Paper is an undeniable part of our lives that we often overlook. But a very real paper shortage began last year, and unfortunately it doesn't appear to…

3 Printed Marketing Materials to Increase Your Sales

Print marketing is a valuable tool - it offers variety, prompts action in readers, and generates a greater return on investment. Printed materials are…

The Buyer’s Journey Explained

When someone buys a product or service, they go through what's called the "buyer’s journey." This journey lays out the step-by-step process potential customers go through before purchasing from you. Here are the steps plus some helpful actions you can take to help customers along their journey.

Common graphic design mistakes to avoid

Graphic design is all about creativity but even experienced designers can fall into common traps that make your designs less effective when printed. Here are the most common ones to watch out for.

Unique & useful promotion products customers will actually keep

We've all be to a tradeshow or networking event and received the same promotional products at every booth - pens, notepads, a branded water bottle. Unfortunately,…

The meaning of color in design

Color adds a lot to a design, not just aesthetically but also meaning and interest. The feeling evocated by color stems from psychological effects, cultural differences, and biological conditions. It’s important to think about color in any design to not only increase visual appeal but also to evoke feelings in your viewers.

Introducing Pantone's 2023 Color of the Year - Viva Magenta!

Every year, Pantone names a color of the year and we're pleased to see the color for 2023 is Viva Magenta (PANTONE 18-1750), a vibrant color described…

Master Your Goals: 4 Easy Steps to Setting Intentions

2023 has arrived and it's time to evaluate your life, business and objectives again - this is the perfect opportunity for you to manifest success with setting intentions.

Let's work together to tell your storyto build your brandto drink more coffee

We'd love to get to know you.