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businessmarketing

Beyond Pricing: Using Stories to Sell

When it comes to marketing, it's easy to assume pricing is an insignificant part of your messaging, that it's just the "money making" part of your business,…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Six

We've been discussing questions about continuing to provide valuable and vital services to clients during these unusual and demanding times. Today, we…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Five

This week we've been tackling questions about what we as business owners can do to support our ourselves and our customers during this unusual time. We'll…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Four

This week we've been discussing the state of the business world, and the questions that come along with the many changes and challenges we're all facing.…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Three

Today we'll be continuing our discussion of the questions brought up in my initial post. As always, I endeavor to answer these questions as thoughtfully…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Two

Yesterday, we got started asking ourselves some important questions about moving forward in the uncertain and unexpected world we find ourselves in. Today,…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post One

The business world can feel uncertain right now. In fact, the whole world can feel uncertain right now. There's a lot of confusion and a lot of unknowns…

designfaqgraphic designmarketingprint-tips

Making Sense of File Formats (Part 1)

Digital files come in many formats, identified by the suffix or extension after their file name (i.e. “image.jpg”) and each one has a unique purpose or…

direct-mailmarketing

Letters or Postcards: A Great Direct Mail Debate

There are many decisions to be made when designing your direct mail marketing campaign (why use direct mail marketing? Check out these statistics to find…

direct-mailmarketing

Direct Mail Statistics Worth Writing Home About

From social media to newspapers, email to direct mail and plenty more between, the options for advertising can seem unending and even a bit overwhelming.…

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