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businessbrandingmarketing

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

As a business person you maybe have an idea about the importance of working on your brand. So you do the odd check here and there, or the barest minimum…

businessproductivity

4 Productivity Tools that Will Give You Back Your Sanity

Distractions. They are a part of everyday life whether you work from home or from the office. And unless you have the right tools and mindset to cope with…

marketingbusinesscustomer-service

The Persisting Power of Loyalty

What do you define as loyalty? Loyalty combines words and action. It is time-tested devotion and a quality that is most valued for the steadfast security…

businesscommunityleadership

Attributes of Inclusive Leaders

2020 has been a year of unrest, of listening, and, most importantly, of re-evaluating priorities. Businesses, even small businesses, have been challenged…

businesscovid19direct-mailmarketing

3 Ways to Reach Customers During Social Distancing

The days of greeting customers with a handshake and a business card are not behind us but are certainly on pause for a while. So how can you reach your…

businessdirect-mailmarketing

Questions to Ask When Targeting Customers with Direct Mail

When it comes to direct mail, it might seem easy to spray flyers throughout an area and hope something sticks, but careful planning actually results in…

businessmarketing

Beyond Pricing: Using Stories to Sell

When it comes to marketing, it's easy to assume pricing is an insignificant part of your messaging, that it's just the "money making" part of your business,…

covid19businessnew

Re-open safely with signage and more

As businesses around the country start to re-open, one of the biggest questions on every mind is how can we resume our work and re-open our storefronts…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Six

We've been discussing questions about continuing to provide valuable and vital services to clients during these unusual and demanding times. Today, we…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Five

This week we've been tackling questions about what we as business owners can do to support our ourselves and our customers during this unusual time. We'll…

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