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businesscovid19customer-servicemarketingholiday

Holiday cards will be more important than ever this year

There's no denying, 2020 has been an unusual year. Many are experiencing unusual levels of isolation, loneliness, and grief. As the holidays approach even…

businessbrandingmarketing

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

As a business person you maybe have an idea about the importance of working on your brand. So you do the odd check here and there, or the barest minimum…

marketingbusinesscustomer-service

The Persisting Power of Loyalty

What do you define as loyalty? Loyalty combines words and action. It is time-tested devotion and a quality that is most valued for the steadfast security…

businesscovid19direct-mailmarketing

3 Ways to Reach Customers During Social Distancing

The days of greeting customers with a handshake and a business card are not behind us but are certainly on pause for a while. So how can you reach your…

businessdirect-mailmarketing

Questions to Ask When Targeting Customers with Direct Mail

When it comes to direct mail, it might seem easy to spray flyers throughout an area and hope something sticks, but careful planning actually results in…

businessmarketing

Beyond Pricing: Using Stories to Sell

When it comes to marketing, it's easy to assume pricing is an insignificant part of your messaging, that it's just the "money making" part of your business,…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Six

We've been discussing questions about continuing to provide valuable and vital services to clients during these unusual and demanding times. Today, we…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Five

This week we've been tackling questions about what we as business owners can do to support our ourselves and our customers during this unusual time. We'll…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Four

This week we've been discussing the state of the business world, and the questions that come along with the many changes and challenges we're all facing.…

businesscovid19marketingleadership

Social Distancing Business Ideas - Post Three

Today we'll be continuing our discussion of the questions brought up in my initial post. As always, I endeavor to answer these questions as thoughtfully…

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