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businessbrandingmarketing

Conversational Marketing: Increasing Customer Engagement

Marketing is super important to your business, but you already know this. What keeps you up at night is the question: What marketing techniques would work…

businesscustomer-servicemarketing

3 Reasons People Aren't Buying from You (and what you can do about it!)

  We've all been there - you have the right product for the market, you and your staff are passionate about what you do, create and sell, and you've been…

businessmarketingprint

Print Advertising Feels Like Printing Money

Wouldn’t it be awesome if you could print your own money? Your life would certainly change, but unfortunately not for the better. Luckily there’s something…

businessmarketing

3 Signs to Help You Identify If Your Market Is Changing

Successful businesses are those that have mastered the art of getting the right message in front of the right customers at the right time. Their marketers…

businesscovid19customer-servicemarketingholiday

Holiday cards will be more important than ever this year

There's no denying, 2020 has been an unusual year. Many are experiencing unusual levels of isolation, loneliness, and grief. As the holidays approach even…

businessbrandingmarketing

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

As a business person you maybe have an idea about the importance of working on your brand. So you do the odd check here and there, or the barest minimum…

marketingbusinesscustomer-service

The Persisting Power of Loyalty

What do you define as loyalty? Loyalty combines words and action. It is time-tested devotion and a quality that is most valued for the steadfast security…

businesscovid19direct-mailmarketing

3 Ways to Reach Customers During Social Distancing

The days of greeting customers with a handshake and a business card are not behind us but are certainly on pause for a while. So how can you reach your…

businessdirect-mailmarketing

Questions to Ask When Targeting Customers with Direct Mail

When it comes to direct mail, it might seem easy to spray flyers throughout an area and hope something sticks, but careful planning actually results in…

businessmarketing

Beyond Pricing: Using Stories to Sell

When it comes to marketing, it's easy to assume pricing is an insignificant part of your messaging, that it's just the "money making" part of your business,…

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