Understanding Intent vs Impact in the World of Marketing
It is important to understand your audience and how their preferences can widen the gap between “intent” and “impact” in your marketing campaigns. Intent…
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It is important to understand your audience and how their preferences can widen the gap between “intent” and “impact” in your marketing campaigns. Intent…
A common mistake that even the best marketers commit is creating marketing collateral that is far too complex for any practical purposes. Usually, when…
With every marketing campaign you launch there are basically two things you are trying to accomplish. The first one is pretty clear off the bat: you want…
A cool logo and a catchy name are not what make a brand. What makes a brand is the feeling which people get every time they come into any contact with…
PINE, Printing Industries of New England, has announced that CW Print + Design of Barre, Vermont, is an award winner in the Association’s New England regional…
In honor of Green-Up Day this weekend, we thought we'd share some of our favorite tips on becoming eco-friendly! More and more companies today are adopting…
There’s a common misconception among many marketers that needs to be put to bed once and for all. A lot of marketers still believe that if you are going…
Trade shows can be the best! You get to meet your customers face to face, spy on what the competition are doing, and get sneak peek of where the industry…
Marketing and advertising can run up the bills quickly. At the same time, they bring in more customers, brand attention, and thus money. So where do you…
Ever wondered what successful people had that you don’t have? You might have wondered sometimes why you didn’t have a resume or a list of accomplishments…
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