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businessmarketing

Understanding Intent vs Impact in the World of Marketing

It is important to understand your audience and how their preferences can widen the gap between “intent” and “impact” in your marketing campaigns. Intent…

businessmarketing

Why Your Marketing Should Be Actionable Above All Else

A common mistake that even the best marketers commit is creating marketing collateral that is far too complex for any practical purposes. Usually, when…

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Why Establishing Your Brand as an Authority is a Top Goal

With every marketing campaign you launch there are basically two things you are trying to accomplish. The first one is pretty clear off the bat: you want…

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Using Continuity to Strengthen Your Brand Efforts

A cool logo and a catchy name are not what make a brand. What makes a brand is the feeling which people get every time they come into any contact with…

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4 Last Minute Mother's Day Gift Ideas

Mother’s day is just a few days away - are you ready? Don’t worry, we get it. Sometimes these holidays sneak up on us, so here are a few last minute gifts…

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CW Print + Design Winner in Awards of Excellence Printing Competition

PINE, Printing Industries of New England, has announced that CW Print + Design of Barre, Vermont, is an award winner in the Association’s New England regional…

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Top 5 Ways to Make an Eco-friendly Workplace

In honor of Green-Up Day this weekend, we thought we'd share some of our favorite tips on becoming eco-friendly! More and more companies today are adopting…

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Print Marketing is About Selling Value, Not Services

There’s a common misconception among many marketers that needs to be put to bed once and for all. A lot of marketers still believe that if you are going…

businessmarketing

Post-Show Follow-up Techniques You Will Want to "Borrow"

Trade shows can be the best! You get to meet your customers face to face, spy on what the competition are doing, and get sneak peek of where the industry…

businessmarketing

Is Your Advertising Taking You Up or Down?

Marketing and advertising can run up the bills quickly. At the same time, they bring in more customers, brand attention, and thus money. So where do you…

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