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Print Marketing is About Selling Value, Not Services

There’s a common misconception among many marketers that needs to be put to bed once and for all. A lot of marketers still believe that if you are going…


Post-Show Follow-up Techniques You Will Want to "Borrow"

Trade shows can be the best! You get to meet your customers face to face, spy on what the competition are doing, and get sneak peek of where the industry…


Is Your Advertising Taking You Up or Down?

Marketing and advertising can run up the bills quickly. At the same time, they bring in more customers, brand attention, and thus money. So where do you…


How to Turn Negativity into Inspiration

Ever wondered what successful people had that you don’t have? You might have wondered sometimes why you didn’t have a resume or a list of accomplishments…


Here's Why Visual Communication Works

One thing that the internet and its soft copies can’t beat is the tangible feel of that hard copies have. Readers could look at your flyer, turn it over,…


Everyone is Looking to Save a Dollar... How to Use Discounts to Grow Sales

Looking to generate revenue and improve brand power? Offer a discount! Discounts are a great way to increase sales and place you one step ahead of the…


Don't Throw in the Towel

Down But Not Out You know what they say about baseball and life--the only difference between the two is perseverance. No matter how hard you try in the…


Customer Service in Action: A Personal Touch

Customer service is never more vitally important than it is when something goes amiss. Depending on the way your business handles the problem, you could…


Connecting Your Online and Offline Marketing Campaigns

Connecting your online and offline marketing initiatives is imperative for your business, no matter the industry you happen to be in. Many business people…


Brochures: An Incredibly Effective Marketing Tool

Brochures are incredibly effective marketing tools, and here are a few reasons why: Brochures Are Versatile Enough to Be Handy in Many Situations Ever…

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