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How to generate and maintain brand value

Your brand encompasses a lot - the way you market, your products and design, your logo, your customer service - it’s your business identity. Customers…

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How to gain and keep customer trust

Trust is crucial to most things, including your business. When customers trust your business, they’re more willing to spend their hard-earned funds with…

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3 Reasons People Aren't Buying from You (and what you can do about it!)

  We've all been there - you have the right product for the market, you and your staff are passionate about what you do, create and sell, and you've been…

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Holiday cards will be more important than ever this year

There's no denying, 2020 has been an unusual year. Many are experiencing unusual levels of isolation, loneliness, and grief. As the holidays approach even…

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The Persisting Power of Loyalty

What do you define as loyalty? Loyalty combines words and action. It is time-tested devotion and a quality that is most valued for the steadfast security…

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5 Ways to Provide Mind-Blowing Customer Service

When you think customer service, you probably think of how you relate with your customers during and after a transaction. But that would be a mistake. Customer…

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Print Marketing is About Selling Value, Not Services

There’s a common misconception among many marketers that needs to be put to bed once and for all. A lot of marketers still believe that if you are going…

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Customer Service in Action: A Personal Touch

Customer service is never more vitally important than it is when something goes amiss. Depending on the way your business handles the problem, you could…

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