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brandingbusinesscustomer-servicemarketing

How to generate and maintain brand value

Your brand encompasses a lot - the way you market, your products and design, your logo, your customer service - it’s your business identity. Customers…

brandingmarketing

Creating Sales Appeal with Unique Selling Propositions

Let's take a moment and consider products that have become household names or even better - part of the common vernacular - things like the brand name…

businessbrandingmarketing

Conversational Marketing: Increasing Customer Engagement

Marketing is super important to your business, but you already know this. What keeps you up at night is the question: What marketing techniques would work…

brandingdesigngraphic design

Three self-promotion tips for graphic designers

Whether you're a freelancer working on your own projects with your own clients, a seasoned designer working for a longtime firm or a casual user of design…

businessbrandingmarketing

Reputation Management: Why You Need to Keep a More Proactive Watch Over Your Most Valuable Asset

As a business person you maybe have an idea about the importance of working on your brand. So you do the odd check here and there, or the barest minimum…

marketingbrandingbusiness

Ways to Protect Your Brand in the Real-Time Information Age

A brand is more than the logo you leave at the top of your website. It’s also bigger than any one product or service. Your brand is the sum total of all…

businessbrandingmarketingcommunity

Bullies, Burgers, and Buzz

Whopper Juniors and bullying are hardly two things that your mind would stack next to each other. But Burger king has ensured that you do, thanks to a…

businessbrandingcustomer-service

5 Ways to Provide Mind-Blowing Customer Service

When you think customer service, you probably think of how you relate with your customers during and after a transaction. But that would be a mistake. Customer…

brandingbusinessmarketinggraphic design

Why Establishing Your Brand as an Authority is a Top Goal

With every marketing campaign you launch there are basically two things you are trying to accomplish. The first one is pretty clear off the bat: you want…

businessdesignmarketingprint-tipsbranding

Using Continuity to Strengthen Your Brand Efforts

A cool logo and a catchy name are not what make a brand. What makes a brand is the feeling which people get every time they come into any contact with…

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