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marketing

Direct Mail vs. Email Marketing: Understanding ROI and Impact

Explore the effectiveness of direct mail versus email marketing. Discover which strategy delivers a higher ROI and why businesses still trust direct mail for reaching their audience

marketing

Boost Your Store's Foot Traffic with These Proven Offline Marketing Strategies

Discover how to leverage offline marketing tactics to attract and engage more customers in your brick-and-mortar store. From hosting events to print advertising, learn how to turn passersby into patrons with our expert tips.

marketing

Reviving the Classics: How Brochures Enhance Today's Marketing

Reviving the Classics: How Brochures Enhance Today's Marketing Think brochures are a thing of the past? Think again! In the fast-evolving world of digital…

marketing

Mastering Print Marketing: 11 Essential Metrics to Measure Success

Discover the top 11 metrics for evaluating the effectiveness of your print marketing campaigns. Learn how to track response rates, conversion rates, ROI, and more to ensure your print materials contribute significantly to your marketing strategy.

Marketing

New Year, New Business Cards

The start of a new year is synonymous with new beginnings and opportunities, especially for businesses and professionals. It's a time to reflect, reassess,…

marketing

New Year, New Marketing Resolutions: Elevating Your Brand in 2024

As the calendar turns to another year, it's not just a time for personal aspirations but also a golden opportunity for professional rejuvenation. New Year's…

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Networking and Making Connections in the New Normal

Networking has always been an integral part of business stewardship. Creating connections with others in your industry, with your neighbors and consumers…

brandingbusinesscustomer-servicemarketing

How to generate and maintain brand value

Your brand encompasses a lot - the way you market, your products and design, your logo, your customer service - it’s your business identity. Customers…

brandingmarketing

Creating Sales Appeal with Unique Selling Propositions

Let's take a moment and consider products that have become household names or even better - part of the common vernacular - things like the brand name…

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Heat up your summer marketing with these tips!

With kids out of school and many people heading out on vacations, summer might seem like a slow season for your business so here are some tips to get your…

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