3 Ways to Reach Customers During Social Distancing
The days of greeting customers with a handshake and a business card are not behind us but are certainly on pause for a while. So how can you reach your customers from 6 or more feet away when your storefront may be closed or allow for only limited admittance? Here are our top 3 favorite ways to market from a distance.
1. Targeted Mail As we discussed in last week's blog post, direct mail is an effective way to market, especially when targeting a specific audience. To add to that, direct mail is one of the easiest ways to put a physical object into the hands of your consumers when they can't come to you. Check out last week's post on questions to ask when targeting customers with direct mail for more info on how to make direct mail work for you!
2. Banners Banners are an easy, clear way to get your message out to people passing by. A classy custom banner puts your message front and center and from a great distance. Banners are affordable, can be reusable and come in a variety of sizes, materials, and colors.
3. Social Media and Online Marketing Of course, we all know that this time of social distancing would be much more difficult on all of us without the technology we have available to allow us to communicate. Take a look at our second social distancing business ideas post for more ideas on how and why to use social media for marketing.