Strategies for Maximizing Your Existing Resources in Times of Paper Scarcity

Paper is an undeniable part of our lives that we often overlook. But a very real paper shortage began last year, and unfortunately it doesn't appear to…

3 Printed Marketing Materials to Increase Your Sales

Print marketing is a valuable tool - it offers variety, prompts action in readers, and generates a greater return on investment. Printed materials are…

The Buyer’s Journey Explained

When someone buys a product or service, they go through what's called the "buyer’s journey." This journey lays out the step-by-step process potential customers go through before purchasing from you. Here are the steps plus some helpful actions you can take to help customers along their journey.

Common graphic design mistakes to avoid

Graphic design is all about creativity but even experienced designers can fall into common traps that make your designs less effective when printed. Here are the most common ones to watch out for.

Unique & useful promotion products customers will actually keep

We've all be to a tradeshow or networking event and received the same promotional products at every booth - pens, notepads, a branded water bottle. Unfortunately,…

The meaning of color in design

Color adds a lot to a design, not just aesthetically but also meaning and interest. The feeling evocated by color stems from psychological effects, cultural differences, and biological conditions. It’s important to think about color in any design to not only increase visual appeal but also to evoke feelings in your viewers.